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By SurveyLeo | Updated June 2026
Here is something you will appreciate. The survey platform we are reviewing today has a name that sounds almost like ours. LEO (short for Leger Opinion) is a legitimate, well-established survey panel that has been paying Canadians and Americans for their opinions since 2004 .
If you are looking for a reliable way to earn extra cash, gift cards, or even contest entries, LEO deserves a spot on your list. Here is everything you need to know.
Quick Verdict
| Question | Answer |
|---|---|
| Is Leger Opinion legit? | Yes — founded in 2004, operated by Leger Marketing, one of Canada’s largest research firms |
| Who can join? | Residents of Canada and the United States |
| Minimum age | 13 years old |
| How much can you earn? | $0.50 to $5 per survey, up to $35+ for longer studies |
| Cash-out minimum | $20 (20,000 points) |
| Best for | Canadians and Americans who are patient and consistent |
Overall Rating: ⭐⭐⭐⭐ (4/5)
What Is Leger Opinion (LEO)?
Leger Opinion, formerly known as LegerWeb, is an online survey platform owned and operated by Leger Marketing . Leger is one of the largest market research and analytics companies in North America, founded in 1986 . The panel has more than 400,000 members across Canada and the United States .
When you join LEO, you become part of a community that helps brands, businesses, and government bodies make better decisions. Your opinion matters. And LEO rewards you for sharing it.
Here is what makes LEO unique compared to other survey sites:
How to Get Started with LEO
Step 1: Sign Up for Free
Registration is simple and takes about two minutes. You will need to provide your name, email address, and create a password . New members receive a sign-up bonus of 500 LEO points ($0.50) after completing the initial profiling survey . If you have a promo code, you can enter it during registration for additional points.
Step 2: Complete Your Profile
After signing up, you will need to answer profiling surveys that help LEO match you with relevant survey opportunities . Completing these profiles earns you points and increases your chances of receiving survey invitations.
Step 3: Take Surveys
Surveys are available through email invitations or directly from your LEO dashboard. The LEO mobile app also notifies you when new surveys are available . Most surveys take between 5 and 30 minutes to complete .
Step 4: Accumulate Points
You earn LEO points for every survey you complete. The conversion rate is **1,000 points = $1** . Surveys typically pay between 500 and 3,000 points ($0.50 to $3.00), with longer or more complex studies paying up to $35 or more .
Step 5: Redeem Your Rewards
Once you reach 20,000 points ($20) , you can cash out through multiple options :
How Much Can You Actually Earn?
Your earnings depend entirely on the time you invest and your demographic profile. Here is what real users report.
| Time Investment | Expected Monthly Earnings |
|---|---|
| Casual (checking a few times per week) | $5 – $10 |
| Moderate (daily check-ins) | $10 – $20 |
| Consistent (daily engagement) | $20 – $40+ |
One reviewer with LEO for four years reported cashing out at least once per year . Another review site estimates $20 to $40 per month is possible with consistent participation .
The key is patience. LEO is not a get-rich-quick platform. But the rewards are real, and for many members, it provides a steady stream of extra cash or gift cards.
Additional Ways to Earn
LEO offers more than just surveys.
Referral Program
Invite friends to join LEO using your unique referral link. You earn 1,000 LEO points ($1) for each friend who signs up, completes their profile, and finishes at least one survey . The more friends you refer, the more you earn.
Monthly Contests
Every survey you complete automatically enters you into monthly contests . Prizes include:
- $500 cash
- $1,000 cash
- Brand new iPads
- Various gift cards
Winners are drawn at random, and your chances increase with every survey you complete.
Badges
LEO awards badges when you complete specific tasks, such as finishing a certain number of surveys or inviting friends . Badges can be redeemed for points, contest entries, or Aeroplan miles. There are up to six levels for each badge, so you can earn multiple times.
Love, Hate, Rate
This unique feature allows you to rate anything — products, brands, services, events, companies — without taking a full survey . While it does not pay points directly, it helps LEO understand your preferences and may lead to more relevant survey invitations.
Daily Polls
Answer a new question each day for a chance to earn contest entries .
Pro Tips for Maximizing Your LEO Earnings
Is LEO Worth Your Time?
Here is the honest truth.
| Join LEO If | Skip LEO If |
|---|---|
| You live in Canada or the US | You live elsewhere |
| You are patient and consistent | You expect instant cashouts |
| You want to earn gift cards or PayPal cash | You want to earn crypto or other alternative payments |
| You enjoy taking surveys on your phone | You prefer desktop-only platforms |
| You have spare time during your day | You need to earn a full-time income |
LEO is not going to replace your job. But it is a legitimate, trustworthy platform that has been paying members for over 20 years. The $20 minimum payout is higher than some competitors, but the trade-off is that surveys pay decent rates and the rewards are reliable.
Common Questions
Is Leger Opinion a scam?
No. LEO is operated by Leger Marketing, a legitimate market research company founded in 1986 with offices in Canada and the United States . The platform has paid out millions of dollars to members over two decades.
Why does my name LEO sound familiar?
Because SurveyLeo and LEO share similar names. But LEO (Leger Opinion) is a survey platform where you take surveys. SurveyLeo is a review site where you find the best survey platforms. We are different companies, but we both help you make money.
How long does it take to cash out?
PayPal and gift card redemptions take up to 10 business days to process . Air Miles and Aeroplan points are faster, typically appearing within 1-2 days . Visa prepaid cards take the longest — up to 7 weeks .
What happens if I am inactive?
If you do not complete any surveys for 12 months, LEO may close your account and you will lose any accumulated points .
Can I use LEO if I live outside North America?
No. LEO is only available to residents of Canada and the United States .
The Bottom Line
LEO by Leger is a legitimate, trustworthy survey platform that pays real rewards.
The $20 minimum payout is higher than some competitors, but the trade-off is that surveys pay above-average rates and the platform is backed by one of the most respected market research firms in North America. The mobile app is user-friendly. The referral program adds passive income. And the monthly contests give you a chance to win serious prizes.
Here is who should join LEO.
| Join LEO If | Skip LEO If |
|---|---|
| You live in Canada or the US | You live elsewhere |
| You are patient and consistent | You need instant cashouts |
| You want to earn gift cards or PayPal cash | You want to earn crypto |
| You enjoy taking surveys on your phone | You prefer desktop-only platforms |
LEO will not make you rich. But it is a solid, reliable way to earn $20 to $40 per month in your spare time. And with SurveyLeo, you can find the best survey platforms — including LEO — all in one place.